Everyone knows that without a list, you have no online business. The money is in the list. It happens all the time in the Internet marketing world a person will develop a tactic and then other people will start using it, the market becomes saturated with it and then someone improves upon it. Then the game starts over again. I believe that opt-in strategies are about to morph. What I mean by morph is that just having an opt-in page is not going to be good enough anymore.
Adding audio on your opt-in page is certainly better. I believe that video is going to be the killer factor on the opt-in page. Video on the opt-in page can do all of your selling, but I donâ€™t believe just any video will work. I don’t believe it’s just a matter of a person standing there and saying, Hey, give me your name and email address. It’s going to need to be almost infomercial quality. I think you are basically going to need to create a mini infomercial on the opt-in page and then send them to the sales letter. That infomercial will need to create enough curiosity to persuade them to give their name and email address.
I shouldn’t say name and email address because we are actually testing just asking for an email address on one of my new sites. Just asking for an email address is pulling unbelievable at over 60%. I am using the same strategy and same wording that I’ve always used except I’m now only asking for an email address. Are the stats so good that I think that name is not required any more? No. We just started this. There’s no track record yet.
My point is very simple. The more information that you ask of a person on the Internet, the less opt-ins you will receive. People don’t want to have to jump through hoops. If a person only has to give an email address, it makes it very simple in order to get to the next page. You must to bribe them with something good enough that you are going to get a valid email address. I only use forced opt-in pages. You can’t see my sales letter until you give me your information.
I have always been a big proponent of audio and have been using it on my site for years. I am moving towards using video on many of my opt-in pages. With each progression, massive results are shown, but times change and you have to move with the change. The hottest technique out there for creating great videos right now is using green screen videos. Basically, in this technique a subject is shot in front of a green, which is then made transparent and replaced by a different background image.
This gives you a combined video containing images from both clips. A good example of green screen video is the weather reports shown on television. The video is created by combining video with animation. The video shows the weatherman standing in front of a green screen while the animation displays maps and graphics. The green background of the video is made transparent and replaced by the animation. I believe you will be seeing more and more video opt-ins in the future.
Video allows you to create that instant rapport with prospects and clients. The object of the opt-in is finding targeted leads to market to and video allows them to get to know you enough to trust giving you their information. If you want your list growth to experience a rapid increase then try putting a video on your opt-in site and watch your conversion rate explode.