Armand’s 50 Things: Thing 17 – Take Note of How My Industry Likes to Learn
This is another one where your own preferences can get in the way because you may like to learn a certain way and assume that everyone else does too. For example, you may learn best through experience, meaning that you learn by interacting with and doing something.
Knowing that, you might decide to put together and hold an event, but if your customers don’t learn that way they won’t come and you will lose a lot of money.
You have to understand that different people like to learn in different ways.
Maybe your customers like video better than audio. Maybe they like to read as opposed to listening. Maybe they like to listen as opposed to reading.
So find out how your customers like to consume their products and then give it to them that exact way.