Sell a Great Product

I get approached by a lot of different people who all have questions about making money online. They generally ask questions like: “What’s the latest and greatest?” “What’s the new information out there?” And, “What’s changed?”

I always tell them what’s on my mind at the time and then try to answer their questions. One of the things I’ve been thinking about lately is the answer really isn’t about what’s new. It’s kind of about what’s old.

It’s “what aren’t you doing right” to begin with.

I market products and services on the Internet quite frequently. I’ve made millions of dollars doing it, but there’s honestly only three ways to really make more money on the Internet.

1. Get more traffic to your website.

If you have a website right now, one way to increase the amount of income you earn is to get more traffic coming to that website. If you get more traffic, no matter what your conversion, you’re going to get more people to buy. That’s easy enough to understand.

2. Increase your conversion.

Increasing conversions means you need to get more people to buy.

For example, if you had 100 people coming to your website, and you had 2% conversion, which means two out of 100 would buy, then you’d have a 2% conversion. For most people, that’s a good number, but what if you had five people buy? Then you’d have a 5% conversion. You could make one tweak on your website, get more people to buy and instantly make more money.

Those are the two primary things that people focus in on.

1) Ways to get more traffic to your website
2) Ways to get more people to buy

They are usually tricks like pop ups, popovers, ways to interrupt people when they’re on your site in order to get them to pay attention to your marketing messages.

I have to tell you, there are some amazing tools out there that will help you do this, but sometimes I run across a site that has every single one of these tools on it at the same time. How ridiculous is that? In this case, you’re just pissing off the customer or the prospect when they come to your website. You don’t want to do that.

The third way though, I think, is a way most people don’t even think about. In fact, It’s what I call the mystery element.

3. Have a great product.

It seems strange that I would say the mystery element is to have a great product, but it’s true.

Most people don’t really think about how great their product is. You see, we can put all these tricks in place, we can get more traffic, we can figure out ways to use all kinds of tactics to get more people to buy from us, but at the end of the day it’s still the same product. If the product is crap, people are not going to buy and if they do, you’re going to get refunds.

I was thinking about this the other day. You can spray air freshener on dog crap, but at the end of the day it’s still dog crap. So, what you need to do is increase the value of your product.

Ultimately, if you want to make more money from your website, you have to do ALL three things. You have to increase traffic. You have to increase your conversions. And you absolutely have to have a great product.

2 Comments

  1. Paul Barrs on February 2, 2012 at 9:52 pm

    Hi Armand, I subscribed to your blog posts a while back and it’s good to see some new content coming out – and this one… I LOVE!

    Right on the money. If people would just stop trying to chase the ‘latest and greatest’ and just start to focus on what works… success will follow with much greater ease.

    – Paul



  2. Colin Brown on February 6, 2012 at 5:53 pm

    Armand,
    I have thoroughly enjoyed following you over the years. Out of all the supposed gurus out there, you are the only one I trust because you actually practice what you preach. You are great at all 3 of the above but you have one more item you didn’t list and that is trust! And it is something that takes time to develop but I do trust you completely!