Make Them Want You

Having an online magazine is a great way to get exposure. When you build an online magazine you’re able to get your message in front of people who actually want to read what you have to say every single month.

The vast majority of people in the marketplace have no clue as far as how to build a list. Most people think to build a list means to put an opt-in page up.

Don’t get me wrong, an opt-in page is great. I have an opt-in page on most of my websites, but there is a problem with an opt-in page.

When a person goes to an opt-in page, we usually try to bribe them by giving them an mp3, free report or access to a video. We do this in an attempt to capture their name and email address, and that’s how they’re subscribing to our list.

But no matter what we tell them, all people are hearing is they are getting a bribe — they are getting a report or mp3, whatever it may be. Basically they only hear you say you will email them one time.

Doesn’t matter that you tell them you’re going to send additional emails to them. They are still only hearing you’re going to email them ONE TIME, that’s it. If you email them more than once what happens? They usually get upset and mad.

Let’s change the dynamics of this and do what I call a role-reversal.

What’s that? It’s where we switch positions on them for a moment. Imagine a person going to a website and at the top of the site it says free monthly newsletter or free monthly magazine.

What is it they’re giving you their name and email address for? To receive a free monthly newsletter, right? How many times is that person expecting you to email them? Every month.

If you don’t email them something “Twilight Zone” strange happens. There’s a feeling of entitlement the moment a person subscribes to your magazine. While it was free, the moment they give you their name and email address, they are now a subscriber and in their minds feel they are owed that magazine every month.

So, if your magazine is due to go out on May 15, for example, and you don’t send it out on that date, you’ll starting getting emails from people and they’re going to want to know where their magazine is.

Basically, what they’re saying is you didn’t send me an email this month with a 30-40 page PDF that allows me to look at all the offers that are in your magazine.

It’s a strange scenario, but that’s exactly what happens. I have it happen to me every single month. People are contacting us and asking for their magazine. We don’t promise to send it on a specific day. It’s usually near the end of the month.

Yes, we have other offers and ads in it. Most of the time, it’s my products we are advertising.

I use it to get in front of people every single month, and I make sales from it. In fact, I can attribute for the last year, about $1.8 million dollars just from that one magazine.

Let me just clarify. I didn’t have $1.8 million in ad revenue in the magazine, I use that list and market other products and services to the people on that list. So, having an online magazine not only gets you great exposure; it also builds a list that expects to hear from you often.

Don’t you want a list that wants to hear from you instead one that gets upset if you email them? Having an online magazine is a great way to get exposure and to turn those subscribers to customers.