Let’s talk about magazines.
It seems that everyone on the Internet is talking about how magazines are dead. That’s probably somewhat true for offline print magazines. They’re all going to die at some point. Newspapers will fade away for the most part, and they’re going to try and charge people to access their online content and information.
In fact, I believe they’re greedy in that respect. Companies like The Wall Street Journal or New York Times are going to start charging people to access their news. People aren’t going to buy it.
People on the Internet are used to receiving free information; therefore, these companies are looking at things from an entirely wrong standpoint. What they should be doing is trying to amass subscribers in a big way and then charge for premium content.
One model would be part of the magazine should be free and then charge for premium, more niched content inside the magazine.
The other model they could use is to not charge anyone at all for their content and make the money from the ads on it. They’re simply not tech savvy enough to understand the dynamics or economy on the Internet in reference to making money.
What’s the solution to this?
After looking it over for many years, here are a couple of the best ways I’ve found to make money with magazines. I started a newsletter called InternetMarketingNewsletter.com. It’s an online newsletter — a 30-40 page PDF magazine.
Each month I have eight or nine people writing monthly columns for me. I include my own column in it, and we distribute it to about 131,000 people.
Think about this. I literally have an online magazine that goes to 131,000 people. But, I’m using a different model, in that I’m using it to gather a list first, and second, after they subscribe to my magazine I’m making an offer for them to subscribe to one of my membership sites.
The other method I think is huge when you have a PDF magazine that people can download and print is the advertising model. How much could I charge people to advertise in a publication that’s going to 131,000 people every single month?
I could charge a significant amount based upon standard magazine rates. Even if I charged half the standard rate with that same subscription base, I would still make a fortune each month. I could charge $1,000 to $2,000 an ad without question because it’s a targeted market I’m going after.
So whether you decide to use the magazine to build a list you can offer products and services to or use it to build income from advertising, online magazines are a great way to make money online.
So, don’t believe the hype, magazines are not dead. In fact, the online ones are here to stay.