Unless you’ve been hiding underneath a rock for the last few years, you can’t turn around without reading or seeing something Google. Looking at their model business today and taking into consideration what they have available to them and what they have either bought or created, a Google Social Network is the next logical step. Read on to see why.
Ok, you’ve have Google Video, Gmail, Google Pages, Google Groups and a wide variety of other services. Essentially every aspect of a social network except the network itself.
Sure you could argue that Orkut is Google’s Social Network, which by the way is huge in other countries but for some reason hasn’t taken off in the US.
It’s Orkut NOT Google.
The power of Google is in the name itself.
With all of these great services what is lacking is the cohesiveness of combining all the services into one area.
Most importantly… allowing its customers to search out one another and interact. To me this would be the ultimate piece of the puzzle. It would be the BIG MYSPACE KILLER.
If they did put the Google name behind a Social Network, I would have to ask myself is it Tactical, Practical and Long Term?
In order to implement any new strategies into a business you need all three ingredients. Tactical, Practical, and Long Term.
My personal opinion is YES it does meet all 3. It would definitely seal their place in history and NO ONE would be able to catch them no matter what.
If Microsoft is reading… this would be the key to play catchup. Again Microsoft releases a Social Network, but they don’t but the NAME behind it. Branding is everything. Google has done it great, and is poised to really take advantage of this strategy.
What are your thoughts on this?
Let me know.