Google Social Network?

Unless you’ve been hiding underneath a rock for the last few years, you can’t turn around without reading or seeing something Google. Looking at their model business today and taking into consideration what they have available to them and what they have either bought or created, a Google Social Network is the next logical step. Read on to see why.

Ok, you’ve have Google Video, Gmail, Google Pages, Google Groups and a wide variety of other services. Essentially every aspect of a social network except the network itself.

Sure you could argue that Orkut is Google’s Social Network, which by the way is huge in other countries but for some reason hasn’t taken off in the US.

It’s Orkut NOT Google.

The power of Google is in the name itself.

With all of these great services what is lacking is the cohesiveness of combining all the services into one area.

Most importantly… allowing its customers to search out one another and interact. To me this would be the ultimate piece of the puzzle. It would be the BIG MYSPACE KILLER.
If they did put the Google name behind a Social Network, I would have to ask myself is it Tactical, Practical and Long Term?

In order to implement any new strategies into a business you need all three ingredients. Tactical, Practical, and Long Term.

My personal opinion is YES it does meet all 3. It would definitely seal their place in history and NO ONE would be able to catch them no matter what.

If Microsoft is reading… this would be the key to play catchup. Again Microsoft releases a Social Network, but they don’t but the NAME behind it. Branding is everything. Google has done it great, and is poised to really take advantage of this strategy.

What are your thoughts on this?

Let me know.


  1. Seduction on November 14, 2006 at 9:35 pm

    I think google could get behind it and stand for it. Than with that name and power who knows what could happen.

  2. Clint Lenard on December 14, 2006 at 5:48 pm

    Orkut is alright but by no means a MySpace killer. Have you spent some time on there? Unfortunately it’s filled with Spammers and Google’s Orkut team spends no time fixing that problem, from what it seems.

    YouTube is definitely the MySpace killer but by “killer” I’m simply referring to “taking away a large chunk of traffic”. This is why Google purchased YouTube. They realize that they screwed up with Orkut in the past and it’s simply too late at this point to chase the big dog. YouTube on the other hand is now becoming the big dog 🙂

  3. Angela Chen Shui on January 26, 2007 at 1:21 pm

    I completely agree.

    I started my social networking on MySpace, felt overwhelmed and left it, then did Yahoo 360. I like it but that also is limited. Only 200 ‘friends’ but they’ve added labels now and I’m sure will continue to improve.

    Since then have joined several more and gone back to MySpace.

    What do I really long for?

    ONE social networking space that I could just concentrate on. Skip the skipping around as it were….

    Google has developed a new Google Blogger blogging platform that allows users to use labels and change around blog layouts IF hosted on blogger.

    Take it to the next level… most webmasters want to host their own blogs, so they use WP. I LOVE Blogger! I started with Blogger from 2004 and everytime I visit WP because I want to be able to label and whatever, I end up rolling eyes and closing the page.

    If they add the same new blogger-hosted features to user-hosted blogs, WP is dead! NO need for all those whatever-they-call them to make WP work! 😉

    It’s the same principle with the social networking idea you posit here. I agree Google is perfectly poised for this.

    Take the next step Google… DO it!

    Thanks for the great post!!


  4. Angela Chen Shui on January 26, 2007 at 1:22 pm

    Sorry.. Yahoo 360 may allow 250 rather than the 200 I wrote above!


  5. mrshl on February 14, 2007 at 12:11 am

    I wrote about precisely this issue a few days ago. But I think you might be surprised where I take the idea.


  6. Neil on February 28, 2007 at 5:54 am

    when people use the expression “MySpace killer” it ususally means they are on the wrong track.
    Firstly, why would you want to kill MySpace, why compete against it? Why not produce a network that does something different?
    Secondly, do you really think the Google brand name can create a huge social network? I don’t. It will be a little company with some interesting technology and radically different features.