Due to the recent post I made, I think some people may feel I’m totally down on Google. That actually isn’t so. The reason of my last post is certainly show a level of disappointment with Google and their inconsistencies in reviewing websites. I’ve stated for the better part of a year the reason I feel the Internet Marketing community has trouble with Google is not only content and I’ll get to that later but really the way in which we display our information.
The days of a one page sales letters or even a one page video sales letters as far as advertising on Google Adwords is basically done. Sure you may get away with it for a time, but for the most part you’re going to need more content and I believe they want use to be more mainstream with more content.
As many of you know I do a training seminar called Armand Morin LIVE where I go into great detail of various advertising methods. Bing, Facebook and yes Google as well. I just updated one of my presentations and shortend it for Internet viewing because it can get quite long. I felt it would be appropriate considering the interest in the last post.
The video below is a 40 minute training on what Google wants. The key here is that the majority of the video is me reading Google’s own rules with my interpretation. Is it perfect? NO, but I wanted to get something up quick so people have an understanding of what is going on.
Here’s the video… Enjoy!