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Equipping Your Affiliates

armand-morin-affiliate.gifOkay, so you’ve got a lot of affiliates signing up to sell your products. How can you make it easy for them to succeed? The fact is that if you don’t do your part in assisting them, they probably won’t do much at all. You have to equip your affiliates with the tools necessary for them to be successful. Here’s what I do and how you can learn from what I’ve done.

The first thing you need to do is give them sample ads. I like to give my affiliates three different ad formats. I give them a

  • a four-line classified ad,
  • a five-line classified ad and
  • a ten-line classified ad.
  • solo email ad
  • and I give them an article they can use immediately

The second thing that you should do is provide your affiliates with Google AdWords examples. To give you an example, a few months ago I called my affiliate manager Stu McLaren and told him what I wanted.

I wanted pre-written AdWords for every single one of my products. I explained that I wanted two to four AdWords ads for each and every one of my products. What that means is that he has to write like 80 AdWords ads. AdWords are great because people can advertise via pay-per-click, and they can use them not only for AdWords but they can use them for any pay-per-click search engine that exists out there in the marketplace.

The third thing I supply them are banner ads. Go through and make a list of the various banner ads for each one of your products. Don’t just give them one banner for each product, give them a whole slew of banners. I give people about six different sizes of banners for each one of my products.

  • 125×125
  • 120×600
  • 468×60
  • 120×60

The next thing to help with affiliate successs is blog posts, blog reviews or whatever they can post to their blog about your product. Giving affiliates pre-written blog posts allows them to manage their own blogs, as well. If you just did that one tactic alone, that’s more than enough to give your affiliates a way to get started on the right track.

These are the various things you want to do to become successful with our affiliate program. Let them know you are not just looking for a one time promotion. This is an on-going promotion. Marketing your product is something they should do all the time, because your products don’t just sell today, they sell every day. Explain the process of using the tools you gave them in a very step-by-step format. That way they will understand how they can be most effective in selling your products.

Every Monday, my Affiliate Manager, Stu McLaren holds FREE training calls for all of my affiliates. You can jump on these calls absolutely free if you are part of my affiliate program.

You want your affiliates to be active and successful. The more products they sell, the more money you will make. You can bet on one thing for sure, if you don’t give your affiliates the tools to work with and the explanation on how to use those tools, chances are they won’t do much on their own. So, spend a little time to equip your affiliates with both the tools they need and the knowledge of how to use them effectively.