Recently I joined a number of membership sites. Sites which I have subscribed to a private members area to receive targetted information on a specific subject. I pay from $19.95 a month ro $397 a month for some of these sites. Here’s what really burns my butt… you would think that if a person is going to charge you monthly for their information, they would have a plan and a back end system to handle the disbursement of the information and a system in place to handle questions… NOT SO! Here’s what I found…
What I found was utterly shocking!
- No Back End System – Many times no backend system whatsoever. In fact one company, all I received was access to a message board with absolutely no instruction whatsoever.
- No Direction -. As I just stated, many of these sites promise to deliver a "system" to help you achieve success on a certain subject, but after you search and search, you find there is no STEP BY STEP plan left out. In fact, some of the companies even tell you up front they are not going to give you all the details. Stupid on their part and also made me unsubscribe immediately.
- No Automation – Some of these sites had a huge influx of orders and they didn’nt even know how to automate the process. This can be a real membership site killer if you don’t have understanding members.
- Lack of Information – The reason why someone would pay for a membership site is to receive new and updated information monthly. Why would a person continue to pay for their membership if there is nothing new to be updated on.
My urge to you is this… prior to releasing your membership site, simply be prepared. The idea is to retain as many members as possible each month. Certainly you won’t keep them all, but you can greatly reduce the number of dropouts by simply adhering to these simple ideas that I have mentioned above.