Wisdom of CrowdsI was talking to a friend of mine recently, Rich Schefren, and he recommeded a book to me called The Wisdom of Crowds. In my monthly book order from Amazon I added it to my list of books to read. I have to say, it was one of the best books I have read in quite some time. This book is extremely valuable to anyone in business. Read on to see what I found…

What I found most interesting in this book is how crowds and popular opinion works. In this book, James Surowiecki validates Napoleon Hill’s concep of the Mastermind, but he also tells you of the dangers of putting too many experts together.

What he also does is make it clear why a tool like Alex Madossian’s Ask Database is so important to our marketing efforts. Essentially, telling us that our opinion means very little and our market will dictate to us what it really wants. This book will put you so far in front of your competition.

In my opinion this is a must have book for anyone in business.

Here’s the link to Amazon for it: The Wisdom of Crowds


  1. Timothy Johnson on January 8, 2006 at 8:12 pm

    Right on Armond…Thanks for the great heads-up on the book!

    Best Regards,

  2. Mike on January 8, 2006 at 8:15 pm

    Thanks, Armand, for that review.

    I’m always looking for a good read and having someone screen what you read is a big help.

    BTW – I’m gonna link to you on my blog.

  3. Andy Wibbels on January 8, 2006 at 8:35 pm

    Well it’s about time you got a blog! 😉 Congrats!

  4. Paul Smithson on January 9, 2006 at 11:15 am

    I read this book whilst on a short vacation before Christmas and was gripped from start to finish.

    It’s not the kind of book that would appeal to everyone at first glance, and as business books go it doesn’t come across as being something that’s worth spending much time on, but as the concepts work their way into your brain it starts to dawn on you how darned important this stuff is.

    Yes, it sure is a worthwhile recommendation Armond.


  5. Keith P. Stieneke on January 9, 2006 at 12:01 pm

    Armand, great blog. Not only excellent content but I really like the design. Keep up the good work.