I was talking to a friend of mine recently, Rich Schefren, and he recommeded a book to me called The Wisdom of Crowds. In my monthly book order from Amazon I added it to my list of books to read. I have to say, it was one of the best books I have read in quite some time. This book is extremely valuable to anyone in business. Read on to see what I found…
What I found most interesting in this book is how crowds and popular opinion works. In this book, James Surowiecki validates Napoleon Hill’s concep of the Mastermind, but he also tells you of the dangers of putting too many experts together.
What he also does is make it clear why a tool like Alex Madossian’s Ask Database is so important to our marketing efforts. Essentially, telling us that our opinion means very little and our market will dictate to us what it really wants. This book will put you so far in front of your competition.
In my opinion this is a must have book for anyone in business.
Here’s the link to Amazon for it: The Wisdom of Crowds