Comments on: Why is copywriting always last on the list? http://www.armandmorin.com/why-is-copywriting-always-the-last-item-on-the-list/ Thu, 16 Oct 2008 00:14:11 +0000 http://wordpress.org/?v=abc By: Ray Edwards http://www.armandmorin.com/why-is-copywriting-always-the-last-item-on-the-list/#comment-2522 Ray Edwards Sun, 11 Feb 2007 17:59:04 +0000 http://www.armandmorin.com/2006/06/why-is-copywriting-always-the-last-item-on-the-list/#comment-2522 A good copywriter (or, more to the point, good copy) is only worthwhile if all the other elements of your offer are "right": market, message, and the matching of the two. The issue of testing is vital to this conversation, because this is another area of importance that is often overlooked by Internet Marketers. Many say they know testing is important, but the truth is that most simply don't do it. Armand, your experience of writing your own copy and then testing it rigorously is a good example of what we all should be doing (though you're a much better copywriter than you give yourself credit for). A good copywriter (or, more to the point, good copy) is only worthwhile if all the other elements of your offer are “right”: market, message, and the matching of the two.

The issue of testing is vital to this conversation, because this is another area of importance that is often overlooked by Internet Marketers. Many say they know testing is important, but the truth is that most simply don’t do it.

Armand, your experience of writing your own copy and then testing it rigorously is a good example of what we all should be doing (though you’re a much better copywriter than you give yourself credit for).

]]> By: Andrew Cavanagh http://www.armandmorin.com/why-is-copywriting-always-the-last-item-on-the-list/#comment-1648 Andrew Cavanagh Mon, 15 Jan 2007 06:54:22 +0000 http://www.armandmorin.com/2006/06/why-is-copywriting-always-the-last-item-on-the-list/#comment-1648 As an online copwriter you'd have to see it as self serving if I agree with you. But you're dead right. Most really smart online marketers could make FAR more money by calling a copywriter BEFORE they create a product. A savvy, marketing-smart copywriter can help you develop a product that's far more likely to sell and help you see potential products and services that can be very easy to deliver and be very lucrative. Copywriters have the advantage of being objective industry insiders. We're hired by online marketers who can afford us which, at least in my case, means they're making real money online. We know which strategies are most likely to work and which are most likely to bomb. So a good copywriter can be worth a ton of money to you. Kindest regards, Andrew Cavanagh As an online copwriter you’d have to see it as self serving if I agree with you.

But you’re dead right.

Most really smart online marketers could make FAR more money by calling a copywriter BEFORE they create a product.

A savvy, marketing-smart copywriter can help you develop a product that’s far more likely to sell and help you see potential products and services that can be very easy to deliver and be very lucrative.

Copywriters have the advantage of being objective industry insiders.

We’re hired by online marketers who can afford us which, at least in my case, means they’re making real money online.

We know which strategies are most likely to work and which are most likely to bomb.

So a good copywriter can be worth a ton of money to you.

Kindest regards,
Andrew Cavanagh

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