This may be the most boring, yet profitable, task for any business person to undertake. Doesn’t fall into the ‘WOW’ category—-until you see the results. Case in point. I have a Broadcaser Training company and give away a Free Report (http://www.broadcastingcareer.com ) as a means of educating folks on how to break into radio broadcasting.

For the longest time, I used long copy on the splash page and had just enough success with it I didn’t see the need to refine it. I read an article on short copy testing better (should’ve been testing this myself:>)) so I went ahead and did it. My downloads increased 82% literally overnight. Further tweaking and amending of the copy has since increased that number as well. I did the work one time, but the increases are daily.

Another area this concept should be practiced is on ones PPC words. I’ve found over the years more effective ways to communicate the message my students are looking for as I get to know the language they speak more intimately.

Thanks for the tips, as you’ve you’ve helped me sit on the cutting edge of my industry.

Michael Madden