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Always Test Your Online Advertising

I believe there is a grand change going on in online advertising. Whether you know it or not, whether you want to admit it or not, or whether you want to hide behind a rock and forget about it, it’s changed dramatically. We do things now that we’ve never done before. We are very critical

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What Do Your Customers Want?

This is a question that I believe very few people ask. Many times, we don’t really consider it too much because we think we know what our customers want. We have the attitude that they want what I give them, which is the attitude many marketers have today, rather than finding out what our customers

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What Do You Do?

It sounds like a simple question. The reason I ask this particular question is because a lot of people just don’t think about this and when they think they know what they do, their actions often say they do something else. For example, many people in the Internet marketing industry have products that don’t relate

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Value. Engage. Teach.

Speaking at a seminar

You have to give your clients and prospects a reason to buy from you. I live by the rules of giving value, being engaging and teaching the audience. It is far easier to sell on the Internet if you give people a great value. That’s the one thing I start everything with is the value

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The Criminalization of Wealth

The Persuaders

Lately, I’ve noticed something I call the Criminalization of Wealth as a read the online news and watch the news channels. It seems they are looking at people who have a lot of money as the bad people. I think it’s due to things like the big banks and others that have ripped off many

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PowerPoint Sales Letters Rock!

Online video for content and sales

Not that long ago, I did a promotion on a new course I was getting ready to launch. I wanted to try something different. I did it through a video, which isn’t revolutionary by any means, but what was important about this video was that it was 90 minutes long. The other part of this

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FREE Tickets to Armand Morin LIVE in Orlando

Speaking at a seminar

Come as my guest to Armand Morin LIVE in Orlando on April 13th, 14th and 15th. It’s going to be an amazing event. I’ll be teaching the latest strategies I’ve been doing in my own business LIVE on stage right in front of you. No theory or general overview, REAL WORLD techniques you can start

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Armand Morin Show – Episode #8

Here’s another episode of the Armand Morin Show. Today we’re covering three subjects: 1) what you do, 2) what your customers want, and finally, 3) advertising! Listen in I think you’ll like it! Click the “play” button below or download to listen on your favorite MP3 player. Download Here → Click Here To Subscribe To

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Too Much Noise

Too much noise

You have to be more direct in your marketing today than ever before because there’s more noise on the Internet than at any other time in recent history. There are more things coming at consumers than ever before. For example, you probably get a lot more email now than you received five years ago. There

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Shock and Awe

Shock Value

Shock value is so underrated, and I don’t think people do enough of this in their marketing. Let’s look at Oprah for a great example of shock and awe. Several years ago, Oprah shocked her viewers by giving away cars to everyone in the audience. This was something that had never been done before, but

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